This is the best ad, ever.
Here’s what I love:
* shiny muscles
* teeth so white they’ll blind you
* they’re on a bike. seriously? a bike?
* the ambiguity – are the people the pinnacle of perfection or the protein bar? or both?? (both would make it deep…)
* really, what’s not to love?! it’s a rockin’ awesome ad and i will be ordering a bulk case of whatever they’re selling…